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1. Company Profile: Crooked Trails: Travel with a Purpose

http://www.crookedtrails.com/

Crooked Trails is a non-profit, community-based travel organization
helping people broaden their understanding of the planet and its diverse cultures through education, community development, and responsible travel.

“Who in this world do you want to be?”

Crooked Trails was founded on the premise that tourism does not have to threaten the cultures and environments of popular destinations and fragile regions.

As an educational non-profit organization, they create true cultural exchanges that make positive contributions to host communities and have lasting effects on travelers. Crooked Trails participants return home having learned ways to incorporate lessons from these exchanges into their own lives and communities.

They only work in communities that have invited them and on community development projects chosen by the people they visit. Crooked Trails commitment to community empowerment supports the efforts of indigenous people to preserve and protect their environments and confront the challenges of their rapidly changing surroundings.

In cooperation with other non-governmental organizations, they operate travel programs in support of indigenous peoples in Peru, Thailand, Nepal, India, Ecuador, Kenya, and other destinations. All of their programs teach the ethics of responsible travel and ways to minimize the environmental and cultural impacts of tourism. They also educate tour operators, both at home and abroad, about how to incorporate those ethics into their programs.

“We believe that we, and you, can improve cultural, ecological, and economic conditions around the world by changing the way people travel.” – Crooked Trails

 

3. Target Audience:

Crooked Trails participants are usually active travelers between the ages of 25 and 60 who are craving a vacation experience that goes beyond traditional tourism. They have a desire to learn about and truly understand the country they are visiting. Most importantly, they are interested in full cultural immersion and look forward to entering our hosts’ homes with openness and respect.

Crooked Trails has different program categories that all target different audience. The following are the list of the target audiences for the different programs:

1. Programs for Families

2. Organizations

3. Schools/ Universities

4. Teachers needing credits for international programs

5. Programs for young and formerly young individuals.

The program rates vary, ranging from $1,895 to $4,000, depending on destination and length of stay.

Most individuals who participate are in a transitional period in their lives, where taking off an extended period of time is easier.

 

5. Competative Audits:

Other similar Companies:

Traveler Conservation Trust, Global Volunteers, Global Roots, Gap Force, Common Treadz, Center for Cultural interchange, Alternative Spring Break Programs, Peace Corps, STA travel, Lonely Planet, Hands up Holidays, Voluntourism, I to I

Voluntourism: http://www.cnn.com/2010/TRAVEL/06/18/voluntourism.pros.and.cons/index.html