CRT-002 Client Emails R1

Hello Tammy,

We spoke earlier today, 8/30 around 12:30 this afternoon. A little bit about myself I am a Senior Graphic Design Marketing Major at Appalachian State University in Boone, North Carolina. I am planning on graduating this upcoming December. I am currently finishing my degree and one of the required classes to graduate requires us to work hand in hand with a non-profit organization. For the class we are required to re-brand or brand the non-profit of our choice. This entails a new logo, website, promotional poster, brochure and/or short informational video, and an open project that best suits the client/ non-profits needs.

I have done hours of research selecting my non-profit and I would love to work with Crooked Trails. This non-profit has hit a soft spot for me because I am planning on leaving for an 8-month long travels adventure this December. A group of friends and I will be traveling to India, South East Asia, Egypt, and Eastern Europe. Our trip will include a lot of sight seeing as well a large amount of volunteer work. So when it came time to select a non-profit for my Graphic Design Senior Studio class I was delighted to find Crooked Trails.

I understand that it might not be a good time for you all to rebrand your look, however I would really appreciate your assistance in helping me learn more about what Crooked Trail does. I have gathered a lot from your website however I still have a few questions.


1. As a non-profit please describe what exactly you provide in terms of services.

2. Why is it called Crooked Trails?

3. Do you have repeat participants?

4. Tell me a little about what the target audience is for your services: who takes your trips? (gender, age, income level, personal interests, is their a common theme to the participants) ex. They may all be young adults interested in environmental issues globally.

5. Could you describe a Crooked Trails experience in 10 words:

6. As a non-profit what percentage of trip cost goes back to the organization?

7. If I were to take one of your trips would I be eligible for a tax deduction?

8. Why did your start the organization and what drives you to keep Crooked Trails open?

Thank you for your time, and if you are interesting in working with me more I would be glad to show you my work throughout the creative process.

Have a good day!
Rebecca Peterson
Petersonrma@gmail.com
704-654-2051